Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Jaguar EATS Mercedes ‘Magic Body Control’ Chicken (video)

Jaguar EATS Mercedes ‘Magic Body Control’ Chicken Mercedes-Benz recently produced a fun video to demonstrate their Magic Body Control using a bunch of chickens to show how, despite undulations, bumps and potholes, MBC would keep everything in shape. The video of the ‘Magic Body Control Chickens’ was a rare glimpse at German humour (although the humour may well have been an accident) and a great way to demonstrate MBC. But we wonder if Mercedes sense of humour will stay intact with Jaguar’s latest video?

Duo of Chevrolet NAPCO 4x4 trucks to cross the block

Interest in classic pickup trucks has been surging in the past few years, introducing car collectors to a whole new world of desirable vehicles. And while the "rules" are still being written when it comes to what's acceptable in a restoration, there are clear favorites, with austerity and originality typically valued over luxury. As nostalgia for the trucks of the 1950s increases, so do the amounts collectors are willing to pay for the workhorses of yesteryear.